Put the "Voice of the Customer" Into your CRM System
Survey responses attached to an Customer Contact record in SalesLogix turns data into specific, actionable, sales-opportunity events. And allows you to put "the voice of the customer" into your SalesLogix application and use that voice in your sales initiatives.
You are probably already surveying your customers - wouldn't you like those responses automatically added back into your database? With SurveyLogix they will be.
SurveyLogix
SurveyLogix allows you to easily create surveys within SalesLogix and store the responses of these surveys in the respondents' Contact records in a quick, cost-effective and secure manner.
The linking of survey responses to Contact records in your SalesLogix CRM solution allows your company to put the “ voice of the customer (or prospect) ” directly into the hands of those who can do something about it -- your “front-line”, your sales force.
The uses of the SurveyLogix tool is many;
- Send a SalesLogix Survey to your Prospects you value their opinions,
- Send a SalesLogix Survey to gather Customer Feedback,
- Use a SalesLogix Survey to gather requirements,
- Create a SalesLogix Survey to follow up on Opportunities,
- Develop a SalesLogix Survey to get feedback on a product brochure,
- Create a SalesLogix Survey to follow up on a seminar,
- Create SalesLogix Surveys to gether input on just about anything!
Make no mistake about it -- there is a “holy-war” being waged for your valued customers by your company’s competitors. The following is required to remain competitive:
- Additional sales time,
- ISO9000 Compliance,
- Speed of execution to (and knowledge of) your customers’ needs, along with
- Your company’s relationship with your customers and prospects (how well do you listen to them now?)
Today’s speed of business has turned what used to be a “good product” into simply an entry-level ticket required to compete. No longer are customers limited in their selection of the products they buy and the people they buy those products from, which means, that if you’re not taking care of those customers and have the open dialogue relationship with them, you can be assured, somebody else is going to.
The SurveyLogix module for SalesLogix will help you to:
- Increase cross-selling opportunities,
- Improve client retention, and
- Conquer your competitor’s customer base
Contact Rocky Mountain CRM about the SurveyLogix application.