Improve your Marketing with CRM
SalesLogix Marketing Features
SalesLogix Marketing helps you instantly identify your most profitable prospects and launch targeted marketing campaigns designed to shorten the sales cycle. Tying together Sales and Marketing has profound benefits to companies employing CRM applications. Comprehensive, timely data regarding your customer interactions is captured enabling you to build strong and collaborative relationships with your customers. Critical intelligence on the effectiveness of each campaign is available instantly allowing you to respond proactively to changing market conditions. SalesLogix Marketingthe complete solution for managing, tracking, and measuring targeted marketing campaigns.
Below is a just a sampling of some of the key SalesLogix Marketing features. For an extended features tour of the SalesLogix Sales, Marketing and Customer Service systems. Speak with with one of our certified SalesLogix Consultants in Denver Colorado at (303) 495-3503 or in Phoenix Arizona at (602) 421-0890.
Segmentation & Groups with SalesLogix CRM
SalesLogix CRM allows you to Deliver targeted marketing messages or sales offers to select customer segments
SalesLogix CRM allows you to Enable sales reps to quickly create groups for personalized sales campaigns
SalesLogix CRM allows you to Segment customer and prospect lists using user-friendly filtering tools
SalesLogix Lead Management
Import leads from web forms, tradeshows, seminars, or purchased lists into SalesLogix
Create leads from cold calls or referrals
SalesLogix Tracks leads at every stage, from lead through closed sale
SalesLogix Web Lead Capture
Capture prospect information via a company website and import lead data directly into SalesLogix
Launch marketing processes to schedule letters, calls or literature requests from within SalesLogix
Gather valuable demographic data for use in segmentation in SalesLogix
Lead Qualification with SalesLogix
SalesLogix allows you to Create qualification checklists using criteria you define
Click to convert qualified leads to new sales opportunities within SalesLogix
SalesLogix allows you to Merge duplicate leads with existing contacts and accounts
SalesLogix Workflow Automation
Streamline marketing and sales campaigns by automating standard tasks within SalesLogix
Automatically archive letters, e-mails, faxes or proposals within customer account records in SalesLogix
E-mail Marketing with SalesLogix CRM
Execute e-mail campaigns with an integrated marketing service provider in SalesLogix
Upload target lists directly into EmPulse or SwiftPage from SalesLogix
Transfer EmPulse/SwiftPage response data automatically into SalesLogix
View response data real-time to analyze the impact of campaigns in progress from within SalesLogix
SalesLogix allows you to Assess campaign metrics such as response ratio and associated sales revenue
Campaign Task Management with SalesLogix CRM
SalesLogix provides the ability to Coordinate and track the stages and tasks critical to executing effective campaigns
Schedule task owners, assign dates, due dates and budget for each task Budget in SalesLogix &
Revenue Tracking with SalesLogix CRM
Gain critical visibility into campaign budgets and direct revenue impact using SalesLogix
View revenue real-time as opportunities linked to campaigns as they are updated with SalesLogix CRM
Track forecasted vs. actual budgets, including metrics such as cost per lead from within SalesLogix
SalesLogix provides the ability to Analyze the effectiveness of marketing efforts (ROI) and increase efficiency
Examine campaign data responses, associated revenue and product detail
Evaluate potential vs. actual returns for each lead source, region or media type
SalesLogix CRM Marketing Resource Library
Maintain a central repository for marketing information, materials and tools
Attach and send files from the Library in e-mails to customers and prospects Windows & Web
Web Access through SalesLogix CRM
Capture or update campaign related information via the Internet with SalesLogix
Activate the Do Not Solicit feature to exclude accounts from future campaigns included with SalesLogix
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